YouTube Video Advertising & Audience Growth Campaign

Executed a high-impact Google Ads (YouTube Video) campaign for a confidential entertainment release. The campaign strategy prioritized cost efficiency, hyper-targeted demographic reach, and viewer engagement across high-affinity audience segments while protecting client confidentiality.

YouTube Advertising

Video Ads

Industry

Song

My Role

Advertiser

Campaign Performance Overview

Geographic Targeting & Reach

Performance Metrics

Targeted Location: West Bengal (India).

Execution: Hyper-targeted delivery concentrated exclusively within the designated territory, ensuring zero ad spend waste outside the target market.

Engagement Alignment: 100% of user interactions and TrueView views originated from audience segments within the targeted geographical boundary.

Results

Device Performance Breakdown

Mobile Dominance: Mobile phones drove nearly 95% of total views and impressions, proving to be the primary platform for engagement.

Cost Efficiency: Mobile generated 94.7% of all TrueView views while accounting for 92.1% of the total ad spend, delivering the highest return on ad spend (ROAS).

Secondary Screens: TV screens made up 5% of spend with 2.9% of views, while Computers and Tablets remained low-volume channels (<3% combined).

Device

Hyper-Targeted Delivery & Device Optimization

Geo-Targeting: Focused 100% of ad delivery strictly within West Bengal to build regional brand authority and audience density.
Mobile-First Engagement: Captured over 94.7% of total video views directly via mobile devices, keeping overall campaign CPV/CPM exceptionally low while maximizing user retention.

Category & Topic Targeting: Focused ad delivery on dedicated music, audio, and media topics to reach verified, engaged listeners.

Geographic Precision: Focused ad spend on high-density regional territories to drive maximum cultural resonance and cost efficiency.

Device & Schedule Optimization: Concentrated bidding on mobile devices and peak engagement hours to ensure maximum retention and view rates.

Ultra-Low Cost Scaling: Achieved over 100K high-retention views with a total budget under $100 ($0.62 CPM).

"Video ads don’t just capture attention; with the right audience targeting, they convert passive viewers into active brand believers."

Maruf Sheikh

Maruf Sheikh
YouTube Ads & Video Advertising

YouTube Video Advertising & Audience Growth Campaign