This Search campaign was built to put the business in front of people actively looking for relevant products or services.
By focusing on targeted search terms and keeping a close eye on campaign performance, we generated 35.2K impressions and 379 clicks while maintaining a low average CPC of just $0.13.
Turning Search Intent Into Valuable Traffic
The goal wasn’t simply to generate more clicks. We focused on reaching the right audience at the right moment—when potential customers were already searching for something relevant.
Through keyword targeting, search-term analysis, and ongoing campaign adjustments, the campaign maintained strong visibility while keeping the cost of each visit low.
Search Iintent
Campaign Performance Overview
The campaign showed consistent activity throughout the reporting period, with fluctuations in clicks, impressions, CPC, and overall engagement as the ads reached different search opportunities.
Results
- Total Ad Spend
- Impressions
- Clicks
- Avg. CPC
- $49.15
- 35.2K
- 379
- $0.13
Device Information
Every part of the campaign was monitored to understand what was working and where improvements could be made. Search queries, keyword performance, and click costs were reviewed regularly to keep the campaign focused on relevant traffic.
With 379 clicks generated from 35.2K impressions, the campaign delivered a 1.08% CTR at an average cost of only $0.13 per click.
What Made This Campaign Effective
A focused keyword strategy, relevant ad messaging, and continuous optimisation helped the campaign make better use of a relatively small advertising budget.
Rather than spreading the budget across broad and unrelated searches, the campaign was refined around opportunities that had the potential to bring more relevant visitors.
How I Can Help Your Business
Every PPC campaign has a different goal. Whether you want more website visitors, enquiries, phone calls, or sales, the strategy needs to be built around what actually matters to your business.
I create and manage Google Ads Search campaigns with a focus on relevant traffic, efficient spending, and continuous performance improvement.
“Good PPC isn't about spending more. It's about making every click count.”
Maruf Sheikh
PPC & Digital Advertising Specialist
